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The Natural Store

The online department store that puts ethics first

Retailer website not mobile friendly

It’s time to enjoy shopping with a department store with a difference. The Natural Store has an amazing range of 3,000 products and 200 brands covering fashion, beauty, food, pet care, mother and baby and home and garden. All products are handpicked for their natural or organic qualities, and The Natural Store only works with suppliers who operate on a Fair Trade basis, have strong ethical values or minimise their impact on the environment.

You’ll find so much to choose from including products from unique artisans and designers, as well as high-quality, well-known brands.


Helpful hint – if you just spend your double points every time you get maximum value.

The Natural Store is an online department store that only works with suppliers who operate on a Fair Trade basis, have high ethical values or minimise their impact on the environment. It has a strong commitment to meeting the high standards it requires from its chosen suppliers:

• The Natural Store uses a bank that only invests in ethical companies

• It buys wind-power electricity

• It recycles all possible materials and uses solely recyclable and recycled packaging, FSC paper and water-based inks

How it works

Collect points online

Click on Collect points and we’ll direct you to The Natural Store website where you’ll earn points on your purchases. Once you’ve successfully made your transaction, it will appear in your Ice account in Transactions pending.

Spend points online

Click on Spend points and we’ll direct you to The Natural Store website. Click on Spend points in the Ice frame and enter the amount of points you’d like to use. Your discount will be automatically taken at the checkout.

Collect points over the phone

Call 01273 746781 Ice customer number ready when you order.

Spend points over the phone

Click on Shop & Spend points and we’ll direct you to The Natural Store website. Click on Spend points in the Ice frame and enter the amount of points you’d like to use. You’ll be given a unique discount ID – give this to The Natural Store along with your Ice customer number when you order over the telephone.

Your Ice points value
3 Ice points for every £1 you spend.
Your first 70 points are worth 2p each on every transaction.
Important notes
If you don’t use your points, they’ll be refunded after 7 days.
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