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First Choice

The home of All Inclusive holidays - online only

Retailer website not mobile friendly

First Choice is the home of All Inclusive holidays. Book online and you’ll earn points on family-friendly fun at Holiday Villages and SplashWorld resorts, adults-only breaks, and luxury holidays. Plus, you’ll get the same online savings and availability when you book through us as you would if you went direct to the First Choice website.

With affordable prices, great service, and First Choice teams in resort to help you make the most of your time away, you can look forward to a holiday to remember.

To ensure you get Ice points on your total holiday amount, pay using your registered Mastercard credit card for each payment you make on your First Choice booking, not just deposits. Please note you cannot currently collect or spend points when paying via PayPal.

First Choice is part of TUI group - the world's number one travel company. TUI is committed to offering experiences that are more responsible and more enjoyable, one trip at a time – because every holiday counts.

TUI promotes hotels that operate in a greener and fairer way, like reducing their water consumption or supporting local businesses. Look out for the Travelife Sustainability Certification logo to choose a greener hotel.

TUI has partnered with Boeing and NASA to reduce their carbon emissions. So your lower emissions flight is helping to reduce the environmental impact of your holiday. TUI is also committed to reducing the impact of their operations by 10% by 2020.

TUI has designed authentic excursions that are local, responsible and unique. You’ll see them marked with the TUI Collection logo. These trips feature all sorts of experiences, including craft-making, wine-tasting and exploring hidden hamlets.

TUI's independent charity – the TUI Care Foundation – turns your love of travel into something that makes a lasting difference. The charity supports projects that use tourism as a force for good, from elephant protection schemes in Asia to traditional farming preservation in Crete.

Make sure you have a Mastercard registered before you shop

Click here to register your cards to collect and spend
How it works

Make a booking online at First Choice and pay using your registered Mastercard. 

Your purchase will be tracked and you will receive an email and/or text message. You can use any Ice points you already have to get money back.

Or instead you will collect points on your transaction amount.

You cannot collect and spend points on the same transaction.

Please note you cannot currently collect or spend Ice points when paying via PayPal using your registered Mastercard.

Your Ice point value
1 Ice point for every full £1 you spend.
Ice will double every 1 Ice point for every full £1 you spend.
Important notes

You can only collect/spend Ice points on the amount of your holiday that you pay for using your registered Mastercard. Therefore you will only collect/spend on your total holiday cost, if you pay using your registered Mastercard each time you make a payment on your holiday online at First Choice.

Please note you cannot currently collect or spend Ice points when paying via PayPal using your registered Mastercard.