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Helping families rediscover their sparkle and zest with holidays and short breaks at family-friendly UK holiday resorts.

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Butlin’s have been providing brilliant family holidays since 1936, and believe that a beautiful ocean, fresh sea air and plenty of space to play are the essential ingredients of a family break.

All three of their resorts in Bognor Regis, Minehead and Skegness, are located right next to some of Britain's loveliest beaches, and each host their famous fun-filled Skyline Pavilions, surrounded by landscaped gardens and places to stay. Come rain or shine, all year around you will find a whole host of unique experiences, live shows and places to play.

No two families are the same, which is why there’s a great choice of accommodation. From well-equipped rooms and apartments, to contemporary hotels or new style chalets, wherever you choose to stay you’ll feel welcome and relaxed in the one that’s best for you.

To ensure you get Ice points on your total holiday amount, pay using your registered Mastercard credit card for each payment you make on your Butlin’s booking, not just deposits.

As part of the Bourne Leisure Group, Butlin’s are committed to reducing the environmental impact of their resorts. Energy management is a key component of this and Bourne Leisure have introduced a number of technological innovations and a substantial employee training programme to reduce their energy use and associated carbon emissions – achieving a 30% reduction in energy use between 2011 and 2017 as a result.

Every Bourne Leisure site has an EMA qualified ‘Utility champion’ tasked with monitoring and reducing energy waste and encouraging good environmental performance. New starters are provided with energy, heat and waste reduction best practice advice as part of their induction.

Site updates and refurbishments are completed with sustainability in mind. For example, Minehead’s new chalets feature high levels of insulation and intelligent heating systems, and Bognor Regis’ new pool complex opening in Easter 2019 will create its own heat and electricity through the use of a gas turbine power plant. Two Butlin’s sites feature bore holes with water sourced and treated on site to produce a high quality water source. Refurbishments are completed with a focus on improved energy efficiency, Butlin’s are integrating more efficient LED lighting and motion activated lighting, as well as replacing petrol and diesel vehicles with electric models for on-site transport.

Butlin’s are also working to manage their waste – they are in the process of phasing out plastic straws and are also addressing how they can reduce the use of other single use plastics. At their Minehead site waste bins are collected by electric vehicles and taken to a central sorting station where the waste is separated prior to collection. Butlin’s are also developing further resort recycling schemes including more ‘on the go’ recycling for their guests.

Make sure you have a Mastercard registered before you shop

Click here to register your cards to collect and spend
How it works

Make a booking online or over the phone for Butlin's and pay using your registered Mastercard.

Your purchase will be tracked and you will receive an email and/or text message. You can use any Ice points you already have to get money back or instead you will collect points on your booking amount.

Your Ice points value
Collect 3 Ice points for every full £2 you spend.
Ice will double 3 Ice points for every full £2 you spend to be worth up to 2p.
Important notes

You can only collect and spend Ice points on holiday breaks at any Butlin's resort booked online or over the phone.


You will not collect or spend Ice points on the following:

  • Day Visits
  • Purchases made onsite at a Butlin's resort
  • Purchases from Butlin's online store
  • Butlin's Caravan Villages