- Customers with a Mastercard credit card can spend and collect points at all UK participating retailers
- Ice is a loyalty scheme that sits on top of existing rewards programmes on their card
- Ice only partners with environmentally-conscious retailers
- Partners include Mitchells & Butlers, GoApe, DFDS, River Cottage, TUI.co.uk, FirstChoice.co.uk, JoJo Maman Bébé
4th December 2017 – Innovative customer loyalty programme Ice® has announced a new rewards platform for Mastercard® card holders, to offer innovative benefits to all Mastercard credit card holders at participating retailers, whichever bank has issued the card.
The Ice rewards programme runs in addition to any rewards customers already receive on their credit card, giving customers twice the opportunity to get rewards for purchases.
The Ice programme, run by former AirMiles MD Jude Thorne, will allow Mastercard credit card holders to earn points automatically at partner retailers. The customer can then choose to collect the points or spend them at any partner retailer they choose.
All a customer needs to do is to register a Mastercard credit card from any card-issuing bank with Ice and they can start collecting and spending points with nearly 2000 in-store locations and online stores.
Once customers sign up they are automatically included for all offers. There are no spend limitations and the customer will be eligible for any offers with all future retailers that partner with Ice.
Current brands signed up to Ice include Mitchells & Butlers (inclusive of the Harvester, Toby Carvery, All Bar One, Nicholsons, and O’Neills brands), outdoor adventure company GoApe, and River Cottage and JoJo Maman Bébé. Travel partners include TUI.co.uk and FirstChoice.co.uk, as well as leading ferry operator DFDS.
Ice also supports smaller brands such as Beyond Skin, Komodo, Cred Jewellery, Elvis & Kresse and Rêve En Vert.
Jude Thorne, who previously led AirMiles before founding Ice, said; “We want to position Ice as a breath of fresh-air in a crowded and confusing market. We’ve made it simple for our users to sign-up their Mastercard credit card and earn and spend points wherever and whenever they like.
Traditional loyalty schemes restrict how much and where the customer can spend their points. With Ice, our customers are free to use a few points to get a bit off their shopping or a lot to get it for nothing.”
All retailers are assessed by an Ice Chartered Environmentalist who selects those with environmentally conscious business models, which means customers get rewarded for choosing retailers that are committed to acting sustainably.
Jamie Samaha, Head of Mastercard Loyalty Solutions, Europe, said; “By utiltising Mastercard’s Card Linked Services, Ice can bring this innovative loyalty programme to Mastercard card holders. Following registering with Ice, cardholders can receive an extra layer of reward on top of any existing benefits they are already receiving, whilst at the same time spending at some of the UK’s most environmentally-conscious retailers.”
Ice is available for all Mastercard credit card holders who sign-up at www.myice.com.
Ice is a flexible, fair rewards programme that gives customers generous discounts off great brands - from big high street names to specialist stores and services. It is free to join and use as there are no hidden charges, no minimum spend and no catches.
Ice partners with companies who are doing their best for the environment. An Ice Chartered Environmentalist checks retailer’s sustainability credentials before a potential partnership, meaning every time customers shop they get a fantastic deal while doing their bit for the environment. Ice test-launched in 2011 and already has over 180,000 customers in the UK. Ice already has a loyal following in its online and farm shop programme, but this new platform with Mastercard means it is easy for new retailers and customers to benefit from the loyalty scheme.
Ice is led by Jude Thorne, CEO. She has 24 years experience in customer relationship management, customer loyalty, marketing and branding. She held a number of senior positions in top agencies, including Group Account Director of WWAV, Director of RSA and Client Services Director of DDM, before joining AirMiles in 1994, initially as Marketing Director and then as MD, Jude changed the platform for customer relationships, creating centralised accounts and focusing on customer and client communications and service. The creation of new products and services underpinned the company’s economic turnaround and by the time Jude left AirMiles at the end of 2000, the company had increased profits to £27.2 million, making it the most profitable BA Worldwide subsidiary at the time.
List of current Ice Retailer Partners
Mitchells & Butlers
Browns Brasserie & Bar
All Bar One
Miller & Carter
Stonehouse Pizza & Carvery
Premium Country Pubs
Oak Tree Pubs
JoJo Maman Bébé
Principal Hotel Company
Elvis & Kresse
Rêve En Vert
Stay Original Co.
The Solar Centre