About Ice

What is Ice

Ice is first and foremost a flexible, fair rewards programme that gives you generous discounts off great brands - from big high street names you love already to specialist stores and services you’ll love to discover.

But there’s a lot more to Ice than that - because we’ll only partner with companies who are doing their best for the environment. We check everyone’s sustainability credentials, so you don’t have to.

Which means that every time you shop, you’re not just getting a fantastic deal, you’re also doing your bit for the environment by making a more sustainable choice.

No fees, no catches

Ice is free to join and free to use. There are no hidden charges, no minimum spends, no catches. Every time you shop with an Ice partner, you get generous Ice points. And unlike some rewards programmes, you can usually collect and spend your Ice points in the same place.

With Ice, you buy direct from our partners’ websites or from farm shops. And you’ll always get the price shown, even if it’s a sale or a special offer. You can choose to pay for something in full with your Ice points, or mix with a credit card or cash payment.

Even better with Mastercard

Recently we have extended our innovative loyalty programme to the high street for Mastercard credit card holders. To benefit from more rewards, all you need to do is register your existing Mastercard credit card from any card-issuing bank with Ice, and you can start collecting and spending with over 30 retailers, in nearly 2000 in-store locations and online stores.

Participating retailers include Harvester, Toby Carvery, All Bar One, Nicholson’s, O’Neill's, outdoor adventure company Go Ape, River Cottage, TUI.co.uk, FirstChoice.co.uk, Principal Hotel Company, JoJo Maman Bébé, Rêve En Vert and over 300 gastro pubs and restaurants.

Real flexibility, real service

We respect the value of every point we give you. If you want to spend just one point, that’s fine with us. We’ll even make sure you get a generous helping of double points every time you shop.

And if you want some help with using Ice, we’ll put you through to a real, live human being, in England, by email or by telephone. We believe in serving, not hiding from our customers.

Every point makes a point

We work hard to make Ice the best rewards programme around. And we work hard to make sure we stick to our environmental credentials, too. Nearly every day we are approached by companies who would like to become a partner.  We will always refuse them if their environmental credentials are not up to scratch.

Many businesses are making progress to clean up their supply chain, their manufacturing and their packaging to mitigate climate change and protect our planet. Some partners may be environmentally superior to others, but all are an improvement on the industry standard. You can find each of our partner’s environmental credentials on the partner pages of this website.

We created Ice because we believe people should be rewarded for making sustainable choices.  And that if enough people do it together, we can make a real difference to mitigate climate change.

Welcome to the rewards programme where every point makes a point.